Who wants CHEAP, who can have CHEAP – new business models are in demand
Service providers and producers have been under pressure for several years. Free content, free portals and the illusion that products…
Wettbewerbsvorteil durch Prozess Digitalisierung
“If they digitize a shit process, then they have a shit digital process,” Thorsten Dirks, CEO of Telefónica Deutschland AG,…
Marketing Digitization – Digital Tools for More Revenue
Customer expectations have changed dramatically and that is exactly what marketing is doing. Snapchat, Facebook, Twitter, Pinterest, webshops, smartphones and…
KMU – Digitale Dinosaurier und die digitale Transformation
One of the biggest challenges for SMEs is and remains the digital technologies and the change of customers who are…
