In contrast to digitalization, digital transformation is very goal-oriented. Instead of simply depicting analog things digitally, new ways are sought to generate added value with digital tools. For example, processes are being rethought and more customer benefit is being generated with new processes, new technologies and new ways of thinking.

The digital transformation puts the customer in the middle of the action and tries to generate the best possible experience for the customer. Technologies that make it easier to use such as apps, websites, social media, chats and much more can be used.

Since both terms are usually used synonymously, it is usually advisable to analyze the needs. For example, if one tries to establish new distribution channels, then one should follow the approach of digital transformation. In addition one considers the customer needs and builds a solution which corresponds to these needs best.

However, if companies also have problems with analogue processes such as paper-based invoicing, it is advisable to take the smaller step and simplify this problem for the first time by digitizing such processes.

Both approaches can mean cost savings, more turnover or even higher efficiency.

The efficient use of digital technologies also considers elements of central strategic importance. A digital transformation is only truly successful if it is firmly anchored in the corporate strategy and can be implemented there.

However, every successful digital transformation also includes the corporate culture and this also requires a rethinking of management.

Digitalization brings you only advantages. As a pioneer, you can set new market trends or reduce your costs through digital process optimization. New markets can be opened up and growth increased. Contrary to the common assumption that digital transformation is reducing jobs, we can help you to open up new business areas with a digital strategy in order not to cut jobs.

It is extremely positive when your customers and partners associate the brand with digitization and appreciate the innovation. With a view to, for example, a succession regulation or the sale of a company, a higher value can be generated.

Since digital marketing is easier to measure and compare, it is generally easy to say when it has paid off. The advantage of companies is that you can analyze exactly which channels have had the most success and then concentrate on them.

Various studies have now shown that digital marketing achieves higher ROIs than traditional media due to the greater possibility of addressing customers personally and broader coverage. Nevertheless, a mix strategy is recommended in certain areas.

The website is a central hub for communication. For years, customers have also perceived a company’s website as a central point of contact. Also when it comes to targeted online marketing, it is important to have a functioning and target-oriented website and to optimize it for search engines (SEO).

Social media campaigns, e-mail marketing and also the placement of online ads (AdWords, Facebook Ads etc.) ultimately point to your own website or landing pages, which are ultimately also the flagship of the campaign.

In addition, companies should consider using various social media channels. Facebook, Google, Youtube and Xing/Linkedin have different audiences and should therefore be used specifically.

The rule of thumb says that one should work on channels rather less, but specifically in order to achieve the maximum benefit and not get lost in the jungle of channels.

Digital marketing has the potential to bring big savings with higher or equivalent ROI for your company. For the development of the channels and their sustainable management, however, a budget should also be planned.

Since investments in the website and content can be used for a very long time, it is generally advisable to build a solid foundation here and also to invest a little more. Other costs can be planned according to one’s own needs and since these are analysed and monitored, the costs can be controlled in a targeted manner.

In general, however, the costs are lower than in classical marketing and can also be better planned.

In order to digitize processes successfully, it is important to carefully examine these processes beforehand. Not every process can or should be digitized. It is important that the process first corresponds to the current status and brings the company full benefit in its current form. Only then can the individual steps be examined and checked for feasibility. It must be noted that mainly steps with a high repetition are best suited for digitization.

With the help of a process digitization you can gain and improve an understanding of the efficiency and profitability of your processes in the first step. When the revised processes are then automated, you can free up resources, be they costs, people or goods, to use them elsewhere to give you the competitive edge you need in the market.